To celebrate YouTube Music's partnership with major record labels, we crafted the Golden Cassette Tapes—a bold and unforgettable gift. Presented during the lead-up to the Grammy and BRIT Awards, these tapes embodied creativity, innovation, and appreciation. Each cassette featured a bespoke jewel case insert tailored to the label, while the tapes themselves were 3D printed and coated in real gold plating. This fusion of modern technology and timeless craftsmanship symbolized YouTube Music’s dedication to fostering meaningful and lasting relationships, leaving an indelible impression on our partners.
