I collaborated with PDA NYC on the LEGO Friends Fiesta activation at Papalote Museo del Niño in Mexico City. As part of the creative production team, I managed video production, remotely produced the voiceover session with talent, and oversaw post-production and did the audio mix. We worked with artists to develop character animations and an AR experience that enhanced engagement. Additionally, I partnered with the activation team in Mexico to bring the event space to life, ensuring a seamless integration of digital and physical elements for this immersive brand experience.
Agency: PDA NYC
